focussed on Loyalty and CRM


Thanks For Visiting. An Introduction.

I'm a Loyalty and CRM Specialist with +25 years' experience working for agencies and brands.  An experienced advisor and practitioner in customer loyalty, B2B loyalty and CRM working with some great brands in travel, hospitality, and retail sectors with extensive hands-on expertise.. 

I am proud to have designed, built, led and launched numerous successful and award winning CRM and loyalty programmes for airlines, hotels, retail and many other sectors across the world.

Over the last decade I have held increased accountability for entire business profitability through identifying, securing, growing and retaining lucrative opportunities.

My greatest passion is using key insights to help brands change the way they think about their customers and to help them create more engaging and more profitable customer experiences through loyalty and CRM strategies and methods 

Areas of Expertise

Customer Strategy.  |.   Data Strategy.  |.   Loyalty & CRM Strategy          Customer Relationship Management (CRM).  |.   Loyalty Marketing 

Commercial Business Management .  |.   Key Account Development     

     Profit & Revenue Generation.  |.   Market Research & Analysis

.    Marketing Strategies Development.  |.   Excellent Communication 

Team Development & Leadership.  |.   Loyalty Programme Organisation          Acquisition + Retention.  |.   New Business Development     

Excellent Communication.  |.   Customer Service

Business Growth.  |.   Marketing

My Previous Employers

AGENCIES | Collinson (ICLP), Brierley Europe (Brierley & Partners), Grass Roots
TRAVEL | Qatar Airways, Cathay Pacific Airways, US Airways, P& O Stena Line, Virgin Atlantic Airways

Clients & Projects

Avis Budget Group, DHL, Emirates, Eurostar, Hackett, Jumeriah Hotels and Resorts, InterContinental Hotel Group, Oman Air, Porsche, Qatar Airways. Radisson Hotel Group, Royal Mail, Saudi Arabian Airlines, Small Luxury Hotels, Star Alliance, US Airways, Virgin Atlantic Airways

International Experience

I have been fortunate to have worked in UK, United Arab Emirates & Qatar delivering projects and programmes globally and regionally.


I am effective leader with strong business acumen, a proven track record in building performance driven teams and the ability to execute a wide range of customer focused marketing strategies in order to increase customer loyalty and profitability. Also strong in negotiation, business development and relationship management.

Let's Talk about your next project. Call 0784 667 6771