I'm a Loyalty and CRM Specialist with +25 years' experience working for agencies and brands. An experienced advisor and practitioner in customer loyalty, B2B loyalty and CRM working with some great brands in travel, hospitality, and retail sectors with extensive hands-on expertise..
I am proud to have designed, built, led and launched numerous successful and award winning CRM and loyalty programmes for airlines, hotels, retail and many other sectors across the world.
Over the last decade I have held increased accountability for entire business profitability through identifying, securing, growing and retaining lucrative opportunities.
My greatest passion is using key insights to help brands change the way they think about their customers and to help them create more engaging and more profitable customer experiences through loyalty and CRM strategies and methods
Customer Strategy. |. Data Strategy. |. Loyalty & CRM Strategy Customer Relationship Management (CRM). |. Loyalty Marketing
Commercial Business Management . |. Key Account Development
Profit & Revenue Generation. |. Market Research & Analysis
. Marketing Strategies Development. |. Excellent Communication
Team Development & Leadership. |. Loyalty Programme Organisation Acquisition + Retention. |. New Business Development
Excellent Communication. |. Customer Service
Business Growth. |. Marketing
AGENCIES | Collinson (ICLP), Brierley Europe (Brierley & Partners), Grass Roots
TRAVEL | Qatar Airways, Cathay Pacific Airways, US Airways, P& O Stena Line, Virgin Atlantic Airways
Avis Budget Group, DHL, Emirates, Eurostar, Hackett, Jumeriah Hotels and Resorts, InterContinental Hotel Group, Oman Air, Porsche, Qatar Airways. Radisson Hotel Group, Royal Mail, Saudi Arabian Airlines, Small Luxury Hotels, Star Alliance, US Airways, Virgin Atlantic Airways
I have been fortunate to have worked in UK, United Arab Emirates & Qatar delivering projects and programmes globally and regionally.
I am effective leader with strong business acumen, a proven track record in building performance driven teams and the ability to execute a wide range of customer focused marketing strategies in order to increase customer loyalty and profitability. Also strong in negotiation, business development and relationship management.